Review the following sources to . Hendry, C. (2012). That supports the. Therefore, Southwest will have to explore growing worldwide and locally to help spread the. "Human Resource Management: South-west Airlines." Top HR concerns for 2019 have included talent acquisition challenges, the evolving role of artificial intelligence (AI) in HR, how to best utilize data-driven insights, and an increased emphasis on agility. International Journal of Business and Social Science, 5(7). Enter "Southwest" in the search bar for access to the company profile. Kehoe, R. R., & Wright, P. M. (2013). To grab the opportunity the company was the first one to offer discounts, allow ticketless travelling and provide services for deliveries of air freight (Mendenhall & Osland, 2012). The reality that there are other carriers to deal with. It takes the notion of HRM as a strategic, integrated and coherent approach and develops that in line with the concept of strategic management (Boxall, 1996). Further, the company has made the employees as partner to the airlines by selling companys stock to them which make them feel the ownership for the firm. Every time you board a plane, the flight attendants go through the routine safety presentation. Identify 3 HRM implications for Southwest Airlines. Furthermore, Southwest Airlines has a significant union representation, which will only worsen the, issue. Get the free daily newsletter read by industry experts. In an industry that is dominated by add-on fees and hidden charges, customers appreciate this type of flexibility more and more. Oxford University Press Southern Africa. Southwest Airlines is known for its affordable ticket prices and friendly staff. Develop and justify business strategies for each of the 3 HRM implications. Determine an HR strategy. Employee-focused companies are dedicated to creating an atmosphere in which employees can be successful. The recruitment policy of the airline was little longer as they believe in hiring the best person out the number of people applied. Multilevel selection in a resource-based model. Use at least 2 sources other than those provided. Another threat that the company may face is the threat of terrorist attack. We have sent login details on your registered email. Employers have to be patient and willing to play the long game and have a deep understanding of what culture actually looks like. Physical Review E, 88(1), 014101. Culture relies on the "stuff" in an organization how people work, the actions workers and managers take and can't be treated as something vague,Jamie Notter, co-founder and consultant at Human Workplaces,noted during the Society for Human Resource Management's 2018 annual conference. She would like you to review sev Introduction to Human Resource Management: Certificate Program, Introduction to Business: Homework Help Resource, DSST Organizational Behavior: Study Guide & Test Prep, Introduction to Organizational Behavior: Certificate Program, UExcel Organizational Behavior: Study Guide & Test Prep, DSST Human Resource Management: Study Guide & Test Prep, Human Resource Management: Help and Review, UExcel Human Resource Management: Study Guide & Test Prep, Senior Professional in Human Resources - International (SPHRi): Exam Prep & Study Guide, PHR Certification Exam Study Guide - Professional in Human Resources, aPHR Certification Exam Study Guide - Associate Professional in Human Resources, English 103: Analyzing and Interpreting Literature, Create an account to start this course today. The threats faced by the company refer to the risk that the airline faces due to several issues that may arise internally or externally to the company. Pfeffer, J., & Sutton, R. I. As the Workforce 100 indicated, broad cultural changes don't take root overnight. Such a culture lead an organization to make high performance in the areas like productivity, quality, levels of customer service, growth, profits and in the case of a profit making organization it will also increase the shareholder value. Get Contact Info for All Departments. Team learning enables the members of an organization in expanding their perspectives, fostering their knowledge, deepening their comprehension power and will make a better sense of self. Review the following sources to assist with your recommendation: This is where Southwest shows its flexibility: customers can cancel their flights within 10 minutes of departure and receive full credit of funds to use for a future flight. If you've ever flown on a Southwest flight, you've probably seen this in action. Use at least 2 sources other than those provided. Learning-focused leaders help teams develop, bring out their true potential and use failure as an opportunity to get smarter, Hebert-Maccaropreviously told HR Dive. Determine an HR strategy. Hence, the emergence of knowledge management has generated new roles and responsibilities in organizations. It provided 80% of its flight in 15 minutes whereas other airlines need at least 45 minutes. Notter, co-founder and consultant at Human Workplaces,noted during the Society for Human Resource Management's 2018 annual conference. The employees reciprocate the respect, loyalty and trust that Southwest demonstrates. As the world today is changing continuously the importance of continuous changes and improvements in the organizations are becoming essential. Course Hero is not sponsored or endorsed by any college or university. This website helped me pass! This model guides and directs people as they make decisions, and are used to filter ideas and possibilities. 91 on the Workforce list revealed that its "secret sauce" was "the human spirit." 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The main challenges that are faced by HRM are; Technological developments-as there is an increase in the technological developments the HRM department has to retrain and upgrade its employees. The respective sample has been mail to your register email id. The airline's founder Herb Kelleher in 1973 introduced a profit-sharing policy that enables the company to share annual profits to its employees. The main factors behind the successful functioning of British Airways are that it has a strong U.K based network, it understand the customers more than its competitors, the brand popularity and above all the teamwork among its employees (Beiske, 2007) British Airways as an established and popular brand, need not make more changes continuously. However, the intangible resource refers to its brand equity and customer loyalty that the company has earned over the period of time and is able to sustain it due to its continuous effort to innovate new techniques to meet the customer requirement and satisfy them to the core in terms of low price, good quality and best service. The company is always looking for ways to cut costs to keep ticket prices low. This failing appears to be a key factor in why Southwest Airlines couldn't return to business as usual the way other airlines did after last week's major winter storm. It is shown that if resources meet the VRIO attributes then it will make the firm attain competitive advantage against its competitors and sustain its profit and position in the market (Knott, 2015). From the given case study we can see that Southwest Airlines is a learning organization. Over the last week, Southwest halted more than 2,000 flights, with leadership pointing to weather, air traffic control issues and staffing problems. HRM simply implies to the process of employing individuals, develop their abilities, using them, maintaining them and make their compensation. Develop and justify business strategies for each of the 3 Human Resource Management implications. Nel, P. S., Werner, A., Botha, C., Du Plessies, A., Mey, M., Ngalo, O., & Van Hoek, L. (2014). o Develop and justify business strategies for each of the 3 HRM implications. These disciplines are the distinguishing factors behind the learning organization and a traditional organization. Other companies, including T-Mobile, Microsoft and Hilton have had similar trajectories, demonstrating that. Lastly the organization need to value the resource and should be capable of exploiting the valuable, non-imitable and rare resources to achieve long-run sustainability. 3 HRM Implications for Southwest Airlines Considering that Southwest Airlines has faced changes in its leadership and management, various HRM implications are presented for the airline industry. This discipline also helps the organizations allocate its various kinds of resources towards its objectives (Beiske, 2007). * Determine an HR strategy. Part of this is hiring the right people - Southwest has its own YouTube channel full of videos by employees talking about the culture of the company. MANAGEMENT ORG 535. . Identify 3 HRM implications for Southwest Airlines. An analysis of current strategies and issues; Identify the type of strategy Southwest Airlines is following. Develop and justify business strategies for each of the 3 HRM implications. Enter phone no. Other companies, including T-Mobile, Microsoft and Hilton have had similar trajectories, demonstrating that change efforts often take time to bear fruit, Workforce said. Identify 3 HRM implications for Southwest Airlines. (2014). Southwest Airlines has implemented various technological initiatives such as a rapid reward program, remote working, and enhancement of customer self-service capabilities in the current times to support ongoing operations, reduce operational expenditure and capital requirements. Let HR Dive's free newsletter keep you informed, straight from your inbox. Successful organizations consider change and development as the most important factor which determine their success (Gilley, 2000). Develop and justify business strategies for each of the 3 HRM implications. A concept of VRIO has been analysed here with respect to resource. Does VRIO help managers evaluate a firms resources?. 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