The original aim of the company was to help elite athletes win races and Cervelo has carried that philiosophy through to the present. Part of the way to do this is by understanding direct and indirect competition and how each can impact your work. refresh results with search filters open search menu. Look at both, ride both and feel both. You can check these in your browser security settings. By conducting a competitive SEO analysis, you can determine which businesses or publishers are competing for space on Google. Trek Travel also does mountain bike trips and their standard issue option includes four choices for every style, all of them among the most popular bikes in the industry: the 29-inch Trek Fuel EX9 . Start with the companys website and glean as much information as you can from their public-facing digital presence. Indirect competitors - these companies . The top tube slopes dramatically, providing a low stand-over height and better maneuverability. Are they competing on price? All such varieties of cuisines are indirect competitors of one another. You can use the keywords you are targeting to identify other businesses that are targeting the same keywords, and ultimately, the same top spot on the SERP and the same audience. [CDATA[// >