Click here to start listening at home siriusxm.com/listenathome. display: none !important; As of May 2021, she has amassed over 66 million followers . SiriusXM, parent company to Pandora, announced this music channel in May, teasing the launch with curated Pandora playlists from influencers like Bella Poarch, whose lipsync video of Millie B's . two one = .hide-if-no-js { For over 15 years, Translation has partnered with brands and creators to build and grow disruptive platforms that foster deeper community engagement. Added Scott Greenstein, president/chief content officer, SiriusXM, The effect TikTok has on music, and pop culture in general, is undeniable. She has also been recognized as one of rocks groundbreaking DJs in the Rock and Roll Hall of Fame Radio exhibit. Diplo 13 Diplo Credit: Getty Images Born on November 10, 1978, Diplo - Thomas Wesley Pentz - is a DJ and record producer. At the age of 18 she enlisted in the Navy, looking for freedom and independence. (17% of industry), Attention Index: 96 (4% more interruptions than avg. Watch the newest commercials from SiriusXM, Marshall's, Progressive and more By Ad Age and Creativity Staff. 86) and offers her expertise to several other shows and specials on the channel. March 8, 2022. from 8 AM - 9 PM ET. Sunday features LL Cool J, Bebe Rexha, Kehlani, Jeff Lewis, Hlio Castroneves, Anitta and Normani; Chores features Normani, Diplo and SiriusXMs Sway Calloway; Bathroom features Bella Poarch, Brett Favre, Diplo, Normani and SiriusXMs Calloway, Storme Warren and personalities from Morning Mashup., For this inaugural batch of spots, we worked with talent that demonstrates the amazing range of our content, from music to talk to comedy and sports. 18), and The Loft (Ch. You can connect with Bella Poarch on Facebook, Twitter, IMDB, and Wikipedia. TV Spend: Currently in her 50th year on commercial radio, she was featured as one of rocks groundbreaking DJs in the Rock and Roll Hall of Fame Radio exhibit. Translation brings together actors, musicians and influencers in a bid to get listeners out of the car Fans react to and meet tiktok star and singer Bella Poarch. Pandora listeners also can tune into the TikTok Hits Playlist featuring songs trending on the app. It was also important to have a mix of talent that speaks to our diverse and younger audiences, Karkos says. According to this announcement message, the comprehensive campaign dubbed The Home of SiriusXM was created in collaboration with independent marketing agency Translation, which UnitedMasters founder and CEO Steve Stoute established 17 years ago. Listeners can bring SiriusXM with them anywhere on mobile phones, smart speakers, and other connected devices using the SXM App.. Every weekday we bring you the Ad Age/iSpot Hot. $1,852,375 This casting made Heather B. the first Black woman to appear on a reality TV show as MTV kicked off some of the groundbreaking reality shows its known for today. Variety and the Flying V logos are trademarks of Variety Media, LLC. 47), Shade 45 (Ch. After witnessing the birth of punk circa 1973 in legendary rooms like Maxs Kansas City and CBGB, Meg Griffin helped usher in a new wave as a club DJ and on her radio shows with original mixes of artists like Patti Smith, The Ramones, Talking Heads, and Blondie. "The Home of SiriusXM" is airing now on college football on ABC, and continues throughout the month running alongside such high-profile programs as NBC's The Voice and America's Got Talent. Never give up. But as a leader in audio content, we also know what consumers demand and expect outside the vehicle, says Denise Karkos, chief marketing officer at SiriusXM, Our app delivers not only all the content they would expect, but also hundreds of additional channels that cover more genres and music based on lifestyle and the moment listeners are in., Four other spots will roll out as the campaign progresses. - 6 months 2 weeks ago. Pandora listeners also can tune into the TikTok Hits Playlist featuring songs trending on the app. Poarchs first Pandora playlist includes her own song Build a Bitch, as well as Grimes Delete Forever, Sub Urbans Cradles, Melanie Martinezs Soap, Kyary Pamyu Pamyus Candy Candy, XXXTentacions whoa (mind in awe) and Ariana Grandes 34+35.. Diplo, Sway, Bella Poarch - iSpot.tv; 3.Bella Poarch The Home of SiriusXM Presents Chores - YouTube; 4.BELLA POARCH is in the commercial of siriusxm - YouTube; 5.Bella Poarch The Home of SiriusXM Presents Bathroom - YouTube; 6.Kevin Hart, Dave Grohl, LL Cool J and Bella Poarch live under the She has also been recognized as one of rocks groundbreaking DJs in the Rock and Roll Hall of Fame Radio exhibit. The greatest impact for me was how passionately this music of truth, poetry, activism, and rock n roll was received by the audience I played it to. This included its own Viral Hits playlist, which pulls in top tracks from TikTok and other social media channels. Activate your account. (11% of industry), Est. After kicking off with Poarch, who has nearly 70 million TikTok followers, the TikTok Tastemakers series will feature other creators including Christian Shelton and Nick Tangorra over the next few months. One small step for a woman one rockin leap for womankind! Blackwood, Related: Celebrate the music of the iconic female-first Lilith Fair festival, Host: Debbie Gibsons Mixtape Show on The Blend. Normani, Bella Poarch, and. 41,182,161 1 two years in a row with songs I wrote and produced definitely broke some ground for the future of female writer-producers. More Pandora LIVE events will soon do the same. Warner Records. However, per a September 10 tweet from Poarch's verified Twitter account, the site previously said that she was born in 2001. As of the time of writing, Poarchs TikTok announcing her playlists, launched four hours ago, has 187.6K likes and 1 million views. In the years since the hard-hitting, seven-minute freestyle was released in 1984, Shante has mentored young women in hip-hop, made appearances on Ego Trips Miss Rap Supreme, was the subject of the biopic Roxanne Roxanne, and more. Ad Age and Creativity Staff Being a woman in motorsports has been an honor. She is a popular TikToker and social media influencer, with over 70million followers. Rosalyn Gold-Onwude attended the famed Arch Bishop Molloy High School in Queens, NY, where she won two state championships. If I had to sum it up, hip-hop saved my life. Shante. It has given me strength, a platform, and a purpose. Sarah Kustok broke ground as the first female full-time solo analyst for an NBA teams broadcast after being promoted by the YES Network for her Brooklyn Nets sideline coverage in 2017. SiriusXM reported $2.159 billion in revenue during Q2 2021 (for the three months ending on June 30th) an increase of about $285 million from the same stretch in 2020. (Scroll down to watch them all.). The campaign is centered around SiriusXM as the live destination that brings you into all of the entertainment you love. When typing in this field, a list of search results will appear and be automatically updated as you type. (15% of industry), Attention Index: 112 (12% fewer interruptions than avg. SiriusXM brings out the stars in support of its current campaign with the tagline Everything you want to hear lives here. (Ad Ages I-Hsien Sherwood has the backstory: Kevin Hart, Dave Grohl, LL Cool J and Bella Poarch live under the same roof in SiriusXMs biggest-ever brand campaign.) And Progressive serves up an animated adcomplete with an animated Floin a marketing tie-in with The Addams Family 2, in theaters and available to stream on Oct. 1. Hip-hop has given me a place in history. 108). 27), The Beatles Channel (Ch. Digital spots will appear in outlets such as Vox, The Verge, SBNation, Vulture, and more. Poarch on Monday posted to TikTok to promote her Pandora playlist: Excited to help launch #TikTokTastemakers on @pandora Listen exclusively on #PandoraMusic. Its the worst audio quality of any service Ive ever heard. As one of the original seven strangers, Heather B. learned firsthand about getting real during the first-ever season of MTVsThe Real World. This led to the creation of the Joan H. Tisch Center for Womens Health at NYU Langone Health in 2011, which Dr. Goldberg founded (and also formerly served as medical director) to ensure womens well-being is prioritized. TV Spend: Backed by Alphabet, Andreessen Horowitz, and 21st Century Fox, we are reimagining how brands and artists tell their stories, create value, and push culture forward. "The campaign is built for the long run, and you will see more executions of it in the future with surprising pairings and appearances by our talent.". But despite MTVs channel-defining debut of The Buggles Video Killed the Radio Star, Blackwood has been keeping the spirit of radio alive with her daily show and the Big 40 Countdown on 80s on 8 (Ch. This experience has given us unparalleled insight into the dynamics of culture and affinities that link people together. From the first day I got into broadcasting over four decades ago when I felt very alone as a female in sports talk radio to today with so many talented women now on-air and an innovative platform like SiriusXM that gives us an incredible broadcast canvas to paint on, weve come a long way. For the time being, however, TikTok sees the potential in partnering with a U.S. music streamer. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora LIVE events feature artists from across genres, including country, rock, pop, R&B and more, and have typically been re-aired, in part, the day after on SiriusXM. As one of MTVs first-ever VJs (and the first female MTV VJ), Nina Blackwood spent five years introducing some of the most impactful music videos in pop culture history. Bella Poarch The Home of SiriusXM Presents Chores 3,699 views Sep 24, 2021 Bella Poarch The Home of SiriusXM Presents Chores SiriusXM -. I consider hip-hop more than a genre, but my culture as a woman. A cavalcade of celebrities, musicians, athletes and influencers crowd into a single house for satellite radio network SiriusXMs latest brand campaign, its largest multimedia national ad campaign yet. The satellite radio company announced, Tuesday, Sept. 22, 2020, a new multi-platform deal with Hart and his comedy network Laugh Out Loud . 16) with a mix of music tailored to a specific theme for an hour every other week. From talk and sports to entertainment and music channels, celebrate the strong, trailblazing women making their voices heard, playing your favorite songs and beyond. Are you a print subscriber? Since then, Hunter has won a Pulitzer Prize, taught journalism at New York University, launched her own book-publishing imprint, co-authored fiveNew York Times bestsellers, and now hostsThe Karen Hunter Show on SiriusXM Urban View (Ch. 391,907,581 Before her time on Classic Vinyl (Ch. Lang is an omnipresent fixture in the NASCAR garage every weekend, providing her listeners the most up-to-date news and interviews with the sports biggest personalities. Instead of pouring money into a campaign thats almost certain to fail, how about improving the quality of the product? The channel will be presented by TikTok creators, tastemakers and DJs. A few highlights: A woman takes a runway-style strut through a supermarkets frozen food aisle to show off the designer coat she got at Marshalls. Ad Age Studio 30 We brought this idea to life by bringing larger than life entertainers and personalities together to live under one roof. Fifty years ago, I was hired as a token woman DJ, and the boss wanted me to be called Cinderella. I wanted to be accepted as myself, your friend on the radio, playing the rock music we all loved, and Im grateful to have been able to do just that over the decades. Miller. ', Super Mario Bros. 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Running Up That Hill Isnt the Only Track Thats Finding New Fans After Scoring a Major Placement, Unauthorized Music Usage on TikTok Can Cost Brands Big But Theres a Way to Avoid Expensive Licensing Headaches, Sync Licensing Is Evolving Now Theres a Comprehensive Analysis of the Music Industrys Most Exciting Segment, How Sync Licensing Helped Musicians Thrive When Live Music Was Paused, Kate Bush Thanks Stranger Things Fans for Giving Running Up That Hill a New Lease on Life, Spotify Is Riddled With Fake Streams Or Is It? It was clear when I started in the recording industry there was, at that time, a prejudice against young artists and females, especially when it came to the writing and the producing side. Ashley Jones / SiriusXM [emailprotected], Shanice Graves / Translation PR [emailprotected], Cision Distribution 888-776-0942 Its either your speakers or your ears, Dave. 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The TikTok influencer, who now has 69.6 million followers, is best-known for her viral lip-sync video to M to the B, which blew up to become the most-liked video on TikTok. "The Home of SiriusXM" ad campaign was concepted by Translation, an independent creative agency built to help ambitious brands harness the power of culture to solve their biggest challenges. The following factors, among others, could cause actual results and the timing of events to differ materially from the anticipated results or other expectations expressed in the forward-looking statements: the COVID-19 pandemic is adversely impacting our business; we face substantial competition and that competition is likely to increase over time; our efforts to attract and retain subscribers and listeners, or convert listeners into subscribers, which may not be successful, and may adversely affect our business; we engage in extensive marketing efforts and the continued effectiveness of those efforts is an important part of our business; we rely on third parties for the operation of our business, and the failure of third parties to perform could adversely affect our business; we may not realize the benefits of acquisitions and other strategic investments and initiatives; a substantial number of our Sirius XM subscribers periodically cancel their subscriptions and we cannot predict how successful we will be at retaining customers; our ability to profitably attract and retain subscribers to our Sirius XM service as our marketing efforts reach more price-sensitive consumers is uncertain; our business depends in large part on the auto industry; failure of our satellite would significantly damage our business; our Sirius XM service may experience harmful interference from wireless operations; our Pandora ad-supported business has suffered a substantial and consistent loss of monthly active users, which may adversely affect our Pandora business; our failure to convince advertisers of the benefits of our Pandora ad-supported service could harm our business; if we are unable to maintain revenue growth from our advertising products, particularly in mobile advertising, our results of operations will be adversely affected; changes in mobile operating systems and browsers may hinder our ability to sell advertising and market our services; if we fail to accurately predict and play music, comedy or other content that our Pandora listeners enjoy, we may fail to retain existing and attract new listeners; privacy and data security laws and regulations may hinder our ability to market our services, sell advertising and impose legal liabilities; consumer protection laws and our failure to comply with them could damage our business; failure to comply with FCC requirements could damage our business; if we fail to protect the security of personal information about our customers, we could be subject to costly government enforcement actions and private litigation and our reputation could suffer; interruption or failure of our information technology and communications systems could impair the delivery of our service and harm our business; the market for music rights is changing and is subject to significant uncertainties; our Pandora services depend upon maintaining complex licenses with copyright owners, and these licenses contain onerous terms; the rates we must pay for "mechanical rights" to use musical works on our Pandora service have increased substantially and these new rates may adversely affect our business; our use of pre-1972 sound recordings on our Pandora service could result in additional costs; failure to protect our intellectual property or actions by third parties to enforce their intellectual property rights could substantially harm our business and operating results; some of our services and technologies may use "open source" software, which may restrict how we use or distribute our services or require that we release the source code subject to those licenses; rapid technological and industry changes and new entrants could adversely impact our services; we have a significant amount of indebtedness, and our debt contains certain covenants that restrict our operations; we are a "controlled company" within the meaning of the NASDAQ listing rules and, as a result, qualify for, and rely on, exemptions from certain corporate governance requirements; while we currently pay a quarterly cash dividend to holders of our common stock, we may change our dividend policy at any time; and our principal stockholder has significant influence, including over actions requiring stockholder approval, and its interests may differ from the interests of other holders of our common stock; if we are unable to attract and retain qualified personnel, our business could be harmed; our facilities could be damaged by natural catastrophes or terrorist activities; the unfavorable outcome of pending or future litigation could have an adverse impact on our operations and financial condition; we may be exposed to liabilities that other entertainment service providers would not customarily be subject to; and our business and prospects depend on the strength of our brands. Diplo, Sway, Bella Poarch, HyperX QuadCast S TV Spot, 'Tap In' Song by Bonkers Beat Club, Ft. Bella Poarch. Ive been very fortunate to surround myself with very compassionate, tenacious and professional peers in racing that elevate one another to be their best; support one another to grow. She is the most followed TikTok contributor in the Philippines. New York City-headquartered SiriusXM (NASDAQ: SIRI) just recently detailed the multifaceted marketing initiative via a formal release. As of January 2021 she has the most liked video on TikTok, in which she lip syncs to the song "Soph Aspin Send" by British rapper Millie B. Recently, Pandora LIVE celebrated Womens History Month with a virtual event that included performances by Gwen Stefani and Jazmine Sullivan, which was re-aired on TikTok. While Bella Poarch and Sway are relaxing by the SiriusXM House pool listening to some chill beats, Diplo interrupts to ask if they could switch up who's responsible for the chores -- prompting Sway to pull up the "chore wheel," a spinning wheel that has a generous slice of its pie dedicated to the producer. Today, TikToks trends are driving songs up the Billboard charts and delivering Spotify streams as younger users look for their favorite TikTok songs on their preferred streaming music app. Customer Agreement & Website Terms of Use, LL COOL Js Rock The Bells Radio (Ch. SiriusXMs move to partner more closely with TikTok could help it attract a younger set of listeners and subscribers, who may follow their favorite fans over to Pandora to tune into their playlist content. The information set forth herein speaks only as of the date hereof, and we disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication. Goldberg brings this passion to her Doctor Radio (Ch. For more about SiriusXM, please go to:www.siriusxm.com. 132) series, Randi Zuckerberg Means Business, she discusses the latest trends and topics in business while drawing on her experience as both an entrepreneur and mother. 2023-02-08 23:24:37. Gizmos follows Hart from a driveway moment to other locations around the house, while his roommates keep suggesting new ways to listen (to his own channel, Laugh Out Loud Radio, natch), from streaming on laptops and phones to Alexa-enabled devices. In May 2021, she released her debut hit single "Build a Bitch" under Warner Records. To this day, singer-songwriter, record producer, and actress Debbie Gibson remains the youngest female artist to have written, produced, and performed a Billboard Hot 100 No. Heather B.s perspective as a trailblazing, Black pop culture figure is evident across SiriusXM FLY (Ch. For decades we have successfully associated our brand with a superior in-car audio experience. Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found in our Annual Report on Form 10-K for the year ended December 31, 2020, which is filed with the Securities and Exchange Commission (the "SEC") and available at the SEC's Internet site (http://www.sec.gov). Ive been covering NASCAR for 15 years now and have always felt welcomed by a sport thats comprised of mostly male drivers and team members. Heres the Latest Data (Updated for 2022), How Much Artists Make Per Stream on Spotify, Apple Music, Amazon, YouTube, Pandora, More (Updated for 2022), Chartmetric Puts Its Own Spin on SiriusXM Data Tracking, SiriusXM Reportedly Prepares to Make Layoffs Following Q3 Subscriber Decline, SiriusXM Launches Dedicated Selena Gomez Radio Channel, SiriusXM Posts Q3 Revenue Gain As Satellite Radio Subscriber Growth Offsets Pandora Listener Dip. Bella Poarch TV Commercials. 222,698,064 - 6 months 1 week ago, By TV Spend: Meanwhile, beginning Monday (May 24), SiriusXMs Pandora is launching a series of exclusive hosted playlists featuring popular TikTok creators starting with Bella Poarch who will take listeners through their favorite songs with special commentary about their selections. The 24-year-old has since launched a music career. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. Other TikTok Tastemakers, as SiriusXM has dubbed them, will release their own playlists in the months to come, including Christian Shelton and Nick Tangorra. (15% of industry), Est. She can be heard on a variety of SiriusXM NBA Radio (Ch. 6 hours 34 min ago, Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. Shante holds the unique honor of being the first female rapper to have a hit single with Roxannes Revenge, which she recorded at only 13 years old. This communication contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. My SiriusXM sounds great. However, its unable to benefit from the full impact that working with TikTok could bring as the integrations are split across its two services, instead of being focused on just one. In the past 30 days, commercials featuring Bella Poarch have had 2,418 airings. 710), Griffin first worked with SiriusXMs Howard Stern on WRNW in 75. We are excited to collaborate with TikTok to create new content that brings the vibrancy of the leading social networking service to life on live radio and our streaming platforms, said Scott Greenstein, SiriusXM president and chief content officer, in a statement. A special holiday themed TV spot featuring a variety of musicians, stars and SiriusXM hostsall living in "The Home of SiriusXM" will break later in November. TikTok is redefining the way that fans discover music and artists, while enabling a new form of musical engagement and creative expression, said Ole Obermann, TikToks global head of music and former head of digital at Universal Music Group. The initiative's star-studded cast features Kevin Hart, LL Cool J, Dave Grohl, Normani, Bebe Rexha, Kehlani, Jeff Lewis, Hlio Castroneves, Bella Poarch, Diplo, Sway . Since the beginning of her career, Dr. Nieca Goldberg, MD, has endeavored to advance womens healthcare, particularly in promoting the understanding of womens coronary and cardiovascular issues. Hart is bringing more of his funny back to SiriusXM. It felt like a victory that was bigger than myself! Gibson. In one spot released today, Foo Fighters Grohl bakes a lasagna for the crew, but Hart cant hear him from his recording booth, where hes creating his own SiriusXM show, Straight From The Hart with Kevin Hart. Another spot focuses on getting listeners out of the car, the first space pioneered by satellite radio. In her daily Radio Andy (Ch. I knew that I had a clear artistic vision and the musical knowledge to articulate it, so going No. All of the energy that I put out via two turntables and a microphone came back to me like a boomerang of love. Griffin, Host: The Karen Hunter Show on SiriusXM Urban View. Christopher Poarch Age 34. By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. 45), and SiriusXM Urban View (Ch. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Stitcher, Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. By Michael E. Kassan (<1% of industry), Attention Index: 116 (16% fewer interruptions than avg. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Spots are currently airing during college football on ABC and will air during NBCs The Voice and Americas Got Talent. Four other spots will roll out as the campaign in placements including NFL games, audio and social, as well as digital spots on Vox, The Verge, SBnation and Vulture. I think thats a testament to everyone in our industry for fostering an inclusive environment, but it also takes hard work, perseverance and passion, which I believe is felt by the competitors and SiriusXM listeners alike. You can change your choices at any time by visiting your privacy controls. 90) since 2001, back when NASCAR first launched on satellite radio. (10% of industry), Est. Never quit, be humble and listen! Skinner. This engaged audience has easy access to compelling, entertaining hosts on SiriusXM channels and shows in spontaneous moments they won't find anywhere else. Poarchs first Pandora playlist includes her own song Build a Bitch, as well as Grimes Delete Forever, Sub Urbans Cradles, Melanie Martinezs Soap, Kyary Pamyu Pamyus Candy Candy, XXXTentacions whoa (mind in awe) and Ariana Grandes 34+35.. SiriusXM's move to partner more closely with TikTok . TikTok is redefining the way that fans discover music and artists, while enabling a new form of musical engagement and creative expression, said Ole Obermann, TikToks global head of music and former head of digital at Universal Music Group. Listening on home devices is showcased prominently in every spot, and the availability of SiriusXM outside the car is particularly in focus in the "Gizmos" spot, as Kevin Hart, with the help of his housemates such as LL COOL J, discovers he can listen to his favorite channel (his very own Laugh Out Loud Radio) in a variety of ways. Won two state championships that was bigger than myself out the stars in support of its campaign. Got talent state championships most followed TikTok contributor in the past 30 days, featuring... 86 ) and offers her expertise to several other shows and specials on the app to a theme! On satellite Radio appear in outlets such as Vox, the first space pioneered by satellite Radio and entertainment. 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